The Top Ten Benefits of Direct Mail Marketing in 2024

Direct-mail marketing, which appeared to be a fad of the past, has recently regained appeal with businesses as a result of the coronavirus. Customers also appreciate this strategy since it makes them feel valued by the companies they patronize.

Your company should consider incorporating this marketing technique into your advertising campaign because it is starting to play a significant role in the "new normal" that the epidemic has wrought.

Local Mail Pros specializes in postcard direct mail marketing for our neighborhood clients, using saturating and targeted mail campaigns. We are here to help you in growing your company and present your brand to homeowners who could benefit from your goods and services.

What are the benefits associated with advertising through direct mail?

Let's discuss benefits that can be obtained via the use of direct mail advertising for companies that cater to a specific demographic of consumers:

Cost-Effective

Compared to digital advertising approaches, direct mail advertising is a very efficient way for your company to save money and increase profitability.

In addition, the return on investment (ROI) for advertising by direct mail is 29% after the first delivery, which is significantly higher than the ROI for digital ads, which require the sending of multiple rounds of email campaigns to gather information and show any ROI rates.

Personal

Direct mail gives customers the impression that they are receiving a personalized message from a company whose product or service they enjoy purchasing. Even more impressive, reports have indicated that 59 percent of people who get mail feel the enthusiasm in retail mail about new product campaigns and campaigns overall.

Target audience

Direct mail advertising allows your firm to communicate with a specific demographic that either already has an interest in your business's products or services or is located in a particular geographic area.

Trustworthy

Instead of email marketing, direct mail marketing allows your company to cultivate trust with its customers. Sending a physical form of a discount helps develop confidence and familiarity with your consumers.

This is because some users may confuse discounts delivered through email with spam. People, particularly during the epidemic, desire a sincere message from businesses, which means that physical mail will assist develop a bond for consumers in the "new norm" of marketing and customers' needs.

Make yourself known

It's possible that sending out direct mail is the sole viable option for reaching an audience. Even if your company yet has a website of its own, you can still use this sort of advertising to help your brand reach clients more quickly and help your store attract more customers overall.

Reach inside the household

The typical length of time a piece of mail is kept in a home is seventeen days. When properly prepared, information can also be shared on social media, which accounts for 23 percent of the total number of times it is communicated with members of the household.

The number of opens is at an all-time high

The majority of mail (82%) gets opened, and almost half of all direct mail (47%) is either read or scanned. Direct mail has extremely high open and read rates compared to most digital channels. This is because competition for attention in the mailbox is currently at an all-time low.

Insane Impact

Direct mail is far more visual and physical, providing you with a significant increase in the amount of room for creative expression.

Outstanding Targeting Ability

Direct mail typically uses geofencing and geotargeting, two of the more advanced digital audience targeting strategies. You can choose which carrier routes you wish to include or omit from a saturation mailing list because it targets all addresses within a carrier route, which is a subset of a zip code.

You can improve this targeting by omitting particular addresses even more (PO Boxes, drop addresses, seasonal dwellings, and businesses).

The most affordable list, the saturation mailing list, comes with all of this targeting. These lists have the most affordable record-level prices overall, while a saturation mailing has the most affordable possible postage costs.

From here, there are numerous targeting choices, and the related expenses directly affect how intricately you want to target your list. The targeting options are fairly similar to the saturation list above, as you may have seen, but they differ in that they are tailored to the person. In contrast, the options on the saturation list are averages for the carrier route.

It Is Not Difficult to Use

Direct mail is one type of marketing channel that does not offer nearly as many bells and whistles as other marketing channels.

There is no need to become familiar with the platform, go through intricate bidding tactics, eliminate certain keywords, conduct research on placements, or construct audiences. Both the number of components and the number of steps required to complete the task are reduced. Is it possible for direct mail to be complicated? Absolutely.

Black plating, personalized URLs, changing messages, and pictures that change according to the customer's previous purchases and geographic location... However, none of that is necessary to get a foot in the door and carry out a successful campaign.

It Pairs Well With Digital Marketing

However, just because the response rate to internet advertising is lower does not mean that you have the luxury of completely discounting it as an option.

Customers are still interested in reading reviews written online, keeping up with your business on social media platforms like Twitter, and joining loyalty programs.

The wonderful thing about direct mail marketing is that it enables you to enjoy the benefits of both the online and offline worlds. You can communicate with your consumers offline, but you should also make it possible for them to communicate with you online. You have the option of including QR codes, links to social media, and exclusive online deals.

Email and direct mail marketing strategies can work together seamlessly thanks to the abundance of tracking tools available with direct mail marketing.

Direct mail marketing and online marketing are both consolidated under one roof thanks to the efforts of Local Mail Pros.